Mandatory Public Relations Practitioners Can Write

Mandatory Public Relations Practitioners Can Write

Important role public relations officer (public relations officer) in an institution must have made a special skill in communicating. The first skill is a must for public relations writing.

"Writing is the number one skill of PR practitioners," said Craig Pearce in his blog, craigpearce.info. In fact, "It's more Important than being a nice person. Seriously. "Writing skills are more important than to be" good people ".

"No homework no writing skills," said Todd Hunt.

Here are five major skills that must be owned public relations officer / PR (Top 5 PR Skill) as expressed in his blog Pete Codella, petecodella.com.

He called it "a short list of ... the most in-demand and Important skills for public relations practitioners are" (a short list ... and the demands of the most important skill for PR practitioners).

Writing, public relations practitioner must write a well-skilled in terms of substance and grammar. Current public depends not only on journalists or media for accessing information. They also have to make social media, facebook, twitter, as a means of communication and exchange of information.
   
Creativity-the complexity of today's communications channels, and the amount of information that bombards us every demanding professional communicators to be creative in packaging and delivering the message.
   
Mastering the 'Publishing Tools', Internet and social media tools to make public relations practitioners "flooded" means of communication. Current public relations practitioners must be familiar with a variety of traditional and digital communication channels to identify the best opportunities for clients and their employer.
   
Professionalism and the core values ​​of advocacy, honesty, expertise, independence, loyalty, and justice is essential for a serious public relations practitioners. The 2000 Public Relations Society of America (PRSA) issued a public relations code of ethics outlines six core values ​​and core principles of public relations ethics. (For Indonesia public relations: public relations obey the code of ethics).
   
Personable, Interesting, Captivating. Applies both to the people (good with people). PR profession requires people to "unite" (uniters), instead of "separation" (dividers), encouraging better communication in our world that sometimes "confrontational". In the words of Michael Jackson, PR / public relations needs of workers who would agree with the statement: "" I'ma lover, not a fighter ".